Today I would like to share with you a little bit of the background in building our brand Grande Beef. This was a collaboration with FRITZ Vieh- und Fleischhandel GmbH and All New Arts.

Mario Fritz, Christina Fritz and Ana Zmire have done an incredible job brain storming ideas to re-develop our Grande Beef from Argentina to something completely different and yet beautiful and refreshing.

This video a little introduction of how we went about. I hope you enjoy watching.

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