Sharing with you first hand the Exciting news straight from my last meeting with the Marfrig Global Foods export team!
The iconic Gejota white and blue boxes are being phased out. In their place, a bold new the legendary Sadia brand, in striking black and red packaging will be replaced on the chilled beef and the yellow box for the Frozen Beef.
With Marfrig now operating as MBRF, the move to consolidate brands under the powerhouse MBRF portfolio makes perfect sense. And when you have a brand as globally recognized and respected as Sadia, it’s a smart and strategic evolution.
Sadia is already one of the most valuable brand name in Brazil and well established in many international markets especially in poultry. Now, it’s entering the chilled and frozen beef segment with the same promise of quality, trust, and market strength.
We can’t wait to see these stunning new boxes arrive in Europe.
